This is part 4 of the series, 6 Ways To Create Content for Your Membership Site - where I talk about The Oprah method of creating content for your blog, your online course or your podcast and even your webinars and seminars.
#4) The Winfrey Way - a.k.a the Oprah Model of generating content for your web site. This is one of the oldest, time-tested ways of generating content: Which is to invite Guests who create the content FOR you. I call this the "Oprah Model". Oprah Winfrey became one of the world’s richest self-made women, a billionaire, the most influential talk show host, an author, philanthropist, actress and media personality – all by doing what? By interviewing other people!
Think about that for a second: Of all the athletes, actors, authors, scientists, medical professionals, entertainers, business icons and celebrities who she interviewed on her show – would you EVER consider Oprah an expert in any of those subjects at all? Was she as good at any sport as all those athletes who came on her show? Was she as good a writer as those authors who she interviewed? In fact, she created more best-selling authors than anyone else in this world! But would you consider her any expert in any of the topics on which her guests spoke? Of course not - SHE was interviewing THEM. So hang with me for a minute here...
I'm going to make 2 points here, as to why this Interview model is both good and bad. The good first.
(listen to the show for the rest)
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In last week's episode, I said that some of the best membership sites I’ve been a member of, offer content in multiple formats. And one of my pet peeves, is when I see someone wanting to prevent their members from downloading their content. They don't want their members to download videos, don't want to download audio, not even PDF reports, because they don't want anyone to quote unquote "steal" their content. You're probably not one of them, because you're smart enough to be listening to this show. But if you know of someone who comes from such a dark place of mental scarcity and deprivation, and are the complete opposite of being generous, and they are actually afraid of being generous, then I have some words of advice for them. (listen to the episode for the full scoop)