What I talk about here is not about spamming the social networks. It's not about "auto-posting" or blasting your content and re-posting it multiple times throughout the day or throughout the week and flooding the feeds of your followers. This is not about twitter-bombing where you use a content scheduling tool like Edgar or Social Juke Box and just recycle content endlessly. All of that has its place too, when done the right way, in the right amount. I'll talk about social content recycling and scheduling and stuff in a different episode.
But today's episode is about productivity. About leveraging your time. Your team's time. It's like setting off a mini social media snowball, where what you're doing picks up steam - picks up momentum, as it goes along. When I first posted this content on my own social networks, someone on Facebook said something about how this is not a good idea. I'll address that comment as well, and talk about the real purpose behind this funnel.
This entire funnel starts with Instagram, but you could set yours up differently while still following the same concept. And here's how it works...
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Here's How Your Online Course Can Be Better Than Disneyland (hint: Be like Universal Studios). There will always be people who wouldn't mind paying more in order to get faster service, more access to you, premium access, front-of-line access to your products and services, so to speak. People are willing to pay more as long as they get a lot more value from the deal.
So it's all in the offer. And how you package it. And how you position it. And how you present it. And of course, it's also in how you deliver it, and deliver on the promises, and keep delivering month after month, if you want them to keep paying you month after month.
And don't be afraid to create bigger, more expensive packages, that gives people faster service, better access, direct access to you, or your team, better training, one-on-one calls, faster set up, more hand-holding, that will help them implement your products and services faster, with less headache, with a shorter learning curve, with better support, and faster support. So don't forget to create more "Front of Line" access offers. Don't be like Disney. Treating everyone the same and not allowing anyone to pay extra to get extra, is all find and dandy. But when it comes to business, your customers will pay to be pampered. That's what leads to a bigger bottomline and more profits for you, and also the happiest, easy-to-please and lowest-overhead customers, who will happily pay extra, to get extra, and they will also be the ones to praise you and recommend you the most.
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