Is there a "Discoverability Problem" in Podcasting? Yes, absolutely! Unless you're Tom Hanks' character in the movie Castaway, and your show is titled "PodCast Away" :-), and you're the only podcaster on the island and you have a completely attentive audience with no other options for entertainment, like you know, Wilson, the volleyball, then there is going to be a discoverability issue.
And this discoverability issue doesn't affect just podcasting, but it applies to pretty much everything else in life, whether that's people discovering your website, blog, your product, or service. Heck, there is a discovery issue even when it comes to meeting the woman or man of your dreams!
The goal of this episode, is to acknowledge the issue, find out the root cause, and then also talk about what we can do about it as Podcasters.
The issue of discoverability in podcasting is exponentially magnified, for a few different reasons.
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My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything, Hobbyist vs Entrepreneur, Death (of your business) by a 1000 cuts, my Guinness World Record, the Worst Title Ever for a free report or Facebook post or just about any type of list post, and finding out: Are you a Performer, or a Pretender?
When I published my first, real, paperback book back in 2007, called "No Business Like E-Business", I wanted to quickly figure out how to promote my book. So back then, if I wanted to learn something quick, I just went to Amazon and bought the best couple of books on the subject. So for promoting my book, I bought a book called "1001 Ways to Market Your Books". Back then, it had like a massive number of reviews, highly rated, lots of folks all over the web singing its praise. So naturally, I bought the book.
Long story short, there's a reason why it has 1001 ways to promote a book, because it lists every dang method there is, however basic, like Print a business card, Attend meetings and hand out your cards, Accept credit cards on your site, and so on.
Like me telling you, hey, if you want to promote your web site, I have 3 amazing tips for you. Ready? 1) Register for a free account on Facebook.com 2) Friend as many people as you can. 3) Post the link to your Amazon product page. BOOM. AWESOME SAUCE, right???
Nope, not very awesome. That's downright stupid. It's the most basic of basic things.
So if a list is showing you 1001 of ways of doing something, then that list is usually full of obvious things, and so watered down, that only 5% of it is actually going to be useful and impactful. I call it the 5/95 rule. 5% of it is brilliant, 95% is blah.
That's how my new rule was born: My "Brilliant-5, Blah-95" Rule.
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For the show notes or to listen to this episode online, go to http://SubscribeMe.fm/64/
(listen to the show for the rest)
Listen online at http://SubscribeMe.fm/