Tip #1: If you write a Kindle book solely for the purpose of making money, then you're going to be terribly disappointed, because a Kindle book will simply not make much money for a vast majority of the authors. And that includes me as well.
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When I say "Don't Write a Best-Selling Book (Do This Instead)", I'm not ACTUALLY telling you to intentionally NOT write a great book or I'm not telling you that you should write a below-average, low quality book.
The main point I'm trying to make is, don't set out with the intention of writing a "best-seller", because there are some downsides to having that kind of a mindset. Let me explain.
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Kevin Kelly wrote, "To be a successful creator... you don’t need millions of dollars or millions of customers, millions of clients or millions of fans... You need only thousands of true fans."
But how do you attract your 1000 true fans?
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I just finished a 3-day launch of my new course at https://1001TrueFans.com. I had over 150 people unsubscribe from my various lists these past couple of days because I sent them an email about the course.
So I figured, I would share how I felt about that on today's show, in case you're also going through something similar, and I hope that it helps you realize that you are way more valuable to your true fans, and that we should obsessively focus on those who stay, than those who leave.
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Question: I would like to start monetizing my podcast by creating a membership club for new episodes. Do I put all the available episodes in the club and make them pay to listen, or leave a certain amount as free to continue attracting new customers.
My Answer: I don't think you should put every single episode behind a paywall and make it all premium-only. You've got to have free episodes there, because that's what allows you to attract new listeners, and turn them into podcast subscribers, and then eventually, into paying members. If you have no free content, it's very difficult for anyone to know how good your content is.
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What if you weren't married to any specific platform to build your audience? What if your product was platform-agnostic? Or platform independent? As it should be, right? You don't create a course only for your Facebook followers. You want your entire audience on ALL platforms to buy your course, right?
So if your goal is to get more leads, there are WAYYY better options for generating leads, at least when you're first getting started, than simply starting a new YouTube channel, or a new Podcast, or a new Instagram account and THEN trying to grow the followers or views or downloads on that platform, and THEN trying to get them to sign up for your course.
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Podcast Monetization, Direction, Strategy.
Today's episode is the first of an AMA series I'm doing - AMA stands for Ask Me Anything. So a little while ago, on my birthday, I was feeling extremely grateful and thankful to my customers, my audience, my followers, my friends and my family.
So I asked my audience, via email, via Facebook, via Instagram and even via Twitter, to submit their questions to me, and I said I would answer them on my podcast.
So here goes the first question, which is about monetizing a podcast and getting your listeners to pay for premium audio content.
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So what does it really mean to stream audio or video? Is downloading a file the same as streaming? Does every video you watch online a streaming video?
The 3 types of "streaming" - Progressive Downloads, Adaptive & True Streaming, why one of them is not even actual streaming, what you should know about, why you should care, and the way it impacts how you deliver content to your audience.
I'm not going to go too deep into this, because you and I, we don't need to exactly become audio or video engineers. But I know enough to be really dangerous, enough to create an incredible plugin at https://S3MediaVault.com. And I'm going to boil it down to some simple concepts and examples so you too know just enough to come across as a well-informed person at your next technical conversation at a party of geeks and nerds.
But seriously, the more important thing is that I want you to be able to make an informed decision when it comes to the media that you're creating and and how you're delivering it to your website visitors, subscribers and paid and free members.
Go Deep, Then Wide: One day I woke up and figured out, that I have to do what my late father R.N. Jayagopal DID, not what he SAID.
But in my father's case, he obviously wasn't trying to mess with me or trying to mislead me. It's just that he himself didn't fully quite understand his own mega-success in life.
And it is really an immutable law to learning from successful people, is to do as they do, not as they say.
But in my father's case, he obviously wasn't trying to mess with me or trying to mislead me. It's just that he himself didn't fully quite understand his own mega-success in life.
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A Programmer and a Marketer Walk into a Bar is actually a true story. Easily one of THE most fascinating stories of my life.
And this is also the story behind one of the biggest lessons I learned as an Entrepreneur.
So enjoy the story, with the audio taken straight from my live video.
If you are an Entrepreneur, then one of the most challenging things today, is building an audience. So where do you go to find your audience? Facebook? Instagram? Podcasts? YouTube? Amazon?
Check out my online course DOPE, Do Once Publish Everywhere, at SubscribeMe.fm/dope/ It is about How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social Media Platforms
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I recently created a video where I talked about why YouTube may no longer be a good idea for storing yours sales videos and promotional videos.
I created that video purposefully, planning ahead, knowing that I'll be able to use the content for this podcast as well.
I call it "Purposeful Repurposing". And I've actually created a full online course about it, titled DOPE - D O P E - Do Once, Publish Everywhere: How to Build Trust, Respect & Influence and Reach New Audiences Using Live Streaming, Video, Audio and Repurposing Content on Multiple Social Media Platforms. Check it out at https://SubscribeMe.fm/dope
So here's the audio from that video. Enjoy.
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DOPE stands for Do Once, Publish Everywhere.
I recently launched a new online course, and I wanted to share with you some of the lessons learned, as well as thoughts and comments from my launch.
I talk about 3 things:
1) Perceived Value
2) Turning 1 media format into 3
3) Urgency, Scarcity and Exclusivity - or USE, as I like to call it
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I wanted to share these 19 thoughts with you, about doing business online, and I hope they help you focus, or re-focus, in 2019 and beyond.
I talk about everything from focusing on Making Offers (MOMMY, my new acronym), to creating an Epic Lead Magnet, to increasing its perceived value, why you should stop creating and start promoting, and my "Kindle-book-for-Review" strategy to quickly build a list of prospects, and more.
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