When I say "Don't Write a Best-Selling Book (Do This Instead)", I'm not ACTUALLY telling you to intentionally NOT write a great book or I'm not telling you that you should write a below-average, low quality book.
The main point I'm trying to make is, don't set out with the intention of writing a "best-seller", because there are some downsides to having that kind of a mindset. Let me explain.
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