It has been an incredible journey for the last 365 days.
Today - September 26, 2016 - is the 1st anniversary of this podcast, at SubscribeMe.fm. Full of excitement, nervousness, apprehension, exhilaration, self-doubt, self-confidence boosting... you get the picture. As many highs, as there have been lows. And that's not only the nature of starting a new marketing channel, but also the boon and bane of Podcasting.
I've been chronicling everything I've learned into a book, that I'm shortly going to be releasing on Amazon Kindle. And I decided to take a few of the biggest lessons I learned, both on my own, myself, as well as watching others in forums and on social media, and listening to other podcasts, and I'm going to share them here.
And before you wonder, what does Podcasting have anything to do with membership sites, remember... this show is not just about membership sites. The first half of the title of the show, is "Making, Marketing & Monetizing Online Digital Content". And if you've listened to my past episodes, you'll see that this show encompasses all phases of digital content, and that includes content marketing. And that brings us to my first lesson...
#1) Podcasting Is Not A Business Mode.
Yes, I said it. The emperor has no clothes.
(listen to the show for the rest)
Listen online at http://SubscribeMe.fm
No, everyone is NOT an expert at something (that's good news for you and me!).
Seth Godin ruined the Internet. Of course, I say that in the most sarcastic way, because I'm one of Seth's biggest fans. I've bought and read every single one of his books - and most of the ones I bought were real paperback books, not just some Kindle download. And he wrote a book called "Everyone's An Expert" - and he released it as a PDF. If you go to the show notes for this episode - at subscribeme.fm/41/ , you'll be able to download the PDF there.
I always say this in a sarcastic way - "Yeah, right, everyone's an expert". We know that most people trying to make a buck online certainly seem to think that they're an expert. That's exactly why every other person on Facebook claims to be an expert about membership sites, or a lifecoach, a business coach, or a funnel expert. Anyway, that was my "glass half full" sarcastic twin. You know, I'm a Gemini.
Now let me bring out the "Glass is half full", optimistic, inspiring twin. So here's how to be an expert --- and more importantly, Position Yourself as an Expert in other people's eyes, in my eyes: It's very simple... Ready for the million-dollar one-liner? Here it is...
HBO, Netflix, licensing more than just content, and the Publisher or Marketplace Model.
One of the most famous content licensing example is HBO, or Home Box Office, and over time, others like Showtime and Netflix have also joined this category.
For a long time, these companies were just paying a licensing fees for movies and tv shows and documentaries produced by other people. For eg., HBO pays the producers of a movie a bunch of money which gives them the rights to play that movie on their platform for a certain duration of time. So, previously, they would just pay some cash upfront, and then HBO got it back from their millions of paying members who subscribe to their channel via their cable network. And then, at one point, HBO figured out that it has the cash to create it's own content. So it started producing its own TV shows.
And last year, HBO launched HBOnow and HBOgo, which offer the content direct to consumers via their own web site. And that's how I myself watch HBO - watch it entirely through their web site hbonow.com. And my Apple TV also has an app for that.
How did they get me to subscribe? Because I wanted to watch Game of Thrones. What does all of this have to do with your online business, your membership site or online course?
(listen to the show for the rest)
Listen online at http://SubscribeMe.fm/