Cross-Posting is NOT the same as Repurposing. Repurposing has completely different goals. It lets you take content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat and restructure that content, maybe even recreate it from scratch for a different format, and then publish it on to various platforms or mediums. Repurposing is about leveraging your message. But cross-posting is leveraging your actual content, the actual format itself, and it is done in real-time, and is more useful for solopreneurs, or small businesses that don't have a dedicated social media manager or content marketer.
The problem with repurposing is that it takes time and effort. So if I write a blog post, repurposing it into a video, or a podcast, is a completely separate project. So repurposing is basically transforming your content and adapting it for completely different media. But cross-posting is taking the exact same content - which is, Message, Photo, Call-to-Action, which was the title of episode at http://SubscribeMe.fm/54/ - and taking those 3 universal content marketing elements, and leveraging that across as many suitable platforms as possible.
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"Better to do something imperfectly than to do nothing perfectly", said Robert H. Schuller.
I actually recommend cross-posting content, because this is not about "perfection". It's NOT about meticulously formatting content and making it perfectly native to each platform. Most people don't have the time for that. They just don't. Every platform has an "Edit" button - you can ALWAYS go in later and tweak the post to your heart's content. There's nothing wrong with editing your posts. I do this myself. Like adding shortlinks to my FB posts, removing some of those hashtags that came over from Instagram, because hashtags don't matter as much in Facebook. My cross-posting automation is about "productivity, not perfection". And I tell you how to set up IFTTT - If This Then That - to create this cross-posting.
And ever since I started doing this cross-posting, I was able to create 20+ posts blog in April alone. And I'm not talking junk posts - I'm talking really useful content, VERY relevant to my target audience, and if someone went to my blog first, they'll no longer think wow, this guy last posted on his blog in August 2016, and before that in Jan 2016. So they won't think my blog is gotten outdated. There's useful content to consume. And it keeps my blog fresh in Google's perspective, creates lots of long-tail traffic because it has lots of keywords and real, non-spammy content, so it's all win-win.
(listen to the show for the rest)
Listen online at http://SubscribeMe.fm/