Start with the last thing first.
You may have have heard of variations of that. Like start with the end in mind.
So when I say start with the last thing first, I'm talking about starting with the pricing table, which is the LAST thing most people would think about when it comes to creating their membership site.
People worry about themes, and plugins, the design of the web site, what colors to use, what logo to use, creating all social media properties for their membership site - like creating a Twitter account, a Facebook page, an Instagram account and on and on. And then they completely lose track of one critical piece to all of this.
When I say pricing table, I'm talking about your OFFER as a whole
So start with the pricing table FIRST. BEFORE you create any content, BEFORE you create any products, BEFORE you even design a landing page on your web site... the very first thing you should brainstorm and strategize, is your pricing table because everything starts and ends with your offer.
And you don't need a fancy theme or WordPress plugin to create a pricing table. You can do it real easy with a simple Microsoft Excel spreadsheet - or a Google Sheet.
I have a picture of my new pricing table that I created, for my upcoming membership site, and you can see it at http://SubscribeMe.fm/62/
Other links mentioned on this episode:
Episode 24: TOC Technique - http://SubscribeMe.fm/24/
Show notes: http://SubscribeMe.fm/62/
Free Facebook Group that you can join to see behind the scenes of my upcoming membership site: http://SubscribeMe.fm/group/
(listen to the show for the rest)
I'm going to share a very stark and dark truth: That when you're first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month.
You're probably like "Wait... whaaaat? But Ravi... You're the guy who has a podcast about membership sites and recurring subscriptions, who talks about DOGPOO vs DOSAA" (which stands for Do Once, get Paid Only Once, which is DOGPOO, and stinks.. versus DOSAA - Do Once, Sell Again and Again - so DOGPOO stinks and DOSAA rocks). Now back to your voice...
"But Ravi, you're the guy who is always saying that you have to add a recurring subscription model if you want your business to flourish in the long-term - so you're now telling me I'm better off with a one-time product rather than a recurring subscription?"
Yes and No. There are some disclaimers. So don't freak out just yet. You should plan big, but start small. You should plan and prepare to add a subscription model, but you should start with a one-time product.
Be sure to listen to the full episode to understand my perspective. where I also talk about 2 of the biggest Membership Site Pricing Mistakes that people make when it comes to charging Subscription Fees.
(listen to the show for the rest)
Listen online at http://SubscribeMe.fm/