My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything, Hobbyist vs Entrepreneur, Death (of your business) by a 1000 cuts, my Guinness World Record, the Worst Title Ever for a free report or Facebook post or just about any type of list post, and finding out: Are you a Performer, or a Pretender?
When I published my first, real, paperback book back in 2007, called "No Business Like E-Business", I wanted to quickly figure out how to promote my book. So back then, if I wanted to learn something quick, I just went to Amazon and bought the best couple of books on the subject. So for promoting my book, I bought a book called "1001 Ways to Market Your Books". Back then, it had like a massive number of reviews, highly rated, lots of folks all over the web singing its praise. So naturally, I bought the book.
Long story short, there's a reason why it has 1001 ways to promote a book, because it lists every dang method there is, however basic, like Print a business card, Attend meetings and hand out your cards, Accept credit cards on your site, and so on.
Like me telling you, hey, if you want to promote your web site, I have 3 amazing tips for you. Ready? 1) Register for a free account on Facebook.com 2) Friend as many people as you can. 3) Post the link to your Amazon product page. BOOM. AWESOME SAUCE, right???
Nope, not very awesome. That's downright stupid. It's the most basic of basic things.
So if a list is showing you 1001 of ways of doing something, then that list is usually full of obvious things, and so watered down, that only 5% of it is actually going to be useful and impactful. I call it the 5/95 rule. 5% of it is brilliant, 95% is blah.
That's how my new rule was born: My "Brilliant-5, Blah-95" Rule.
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