This is Part 2: Seth Godin Ruined The Internet.
Becoming a Celebrity, building Authority, being perceived as an Expert? Of course, it's easier said than done. Because there were a lot of things that went into the huge success that this "guru" had. There's a whole lot of hard work, commitment, passion, timing and personality and likeability and trustworthiness and so many factors that go into someone ascending to that all-star level.
But most people don't necessarily care about becoming the GOAT - as in Greatest of all time - in a given niche. You probably don't care about being a GOAT. I know I don't care about being the GOAT.
Some people will tell you that you don't really need to worry too much about learning a lot - just know a little bit more than the ones you are teaching.
BAD ADVICE!
(listen to the show for the rest)
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